Closing the gap between sales and marketing in MedTech

The client is among the foremost MedTech companies in Sweden, developing and distributing medical devices that improve quality of life for people living with a neck stoma, with a presence in over 90 countries.

The primary challenge was the lack of a cohesive flow of data between their sales and marketing teams. The systems managing customer relationships and marketing campaigns operated in silos, which made a seamless, personalised customer experience impossible and created inefficiency and communication gaps.

With data protection regulation such as GDPR increasingly central, they also needed a robust way to manage customer data compliantly.

We designed and implemented a complete data integration between Salesforce Sales Cloud and Oracle Eloqua, aimed at unifying customer management and campaign execution across both departments.

Alongside the integration we built marketing automation to improve the internal employee experience and to make GDPR compliance a property of the system rather than a manual discipline automating and optimising marketing tasks while securing how customer data is handled.

The bridge between marketing and sales enabled a reliable and efficient flow of data, and a far more informed approach to customer engagement.

Teams can now use real-time data to offer personalised solutions and support.

The automation both streamlined internal processes and ensured continued GDPR compliance, protecting customer data and reinforcing the client’s reputation as a trusted provider.